How to write an logos essay

How can i put pathos ethos and logos into an ad essay?

Hi Karen,Ethos: use lots of up-to-date and authority references.Logos: add concrete examples, case studies, research results and statistics.Pathos: tell vivid stories, use humor, ask insightful questions.Best of luck! User tags:how to put logos ethos pathoshow to start an essay on ethos pathos logos